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So yesterday I finally got the car I wanted, the one I test drove
twice on Saturday. It comes in a nice blue color too.
Overall I had a nice experience purchasing this car. I compared two
other models I didn't like for various reasons, and visited two
dealerships for the same car.
I first went to Honda of Serramonte
and test drove it on Saturday.
The sales guy was nice and not pushy; I did let him know I was going
to test drive another car and would only take a decision the next
day. He and his boss didn't insist and just said OK. We didn't even
sit down to go through the useless quote process. Overall I though that
was a nice attitude and I liked it.
I then when to Grace Honda in San Bruno.
The second dealership I went was more classic. The sales guy was
younger. After we test drove it, he had me sit down to give me a
quote, and lowered the price a bit compared to the sticker but that
was not even close to what I had in mind.
Amusingly I used Edmunds' web site to request
a quote over the net and when I came back home later I got a very good
price directly from the second dealership, well below the MSRP,
i.e. exactly at the suggested bottom line price with a 4%. So I'd say their
"internet" guy is right on the spot.
In any case I did some research online during the night. For some
reason Edmunds' didn't have the invoice price
for this car online, so I ordered the
Consumer Reports'
report for this car, which gave me the bottom line price I
needed. I added 4% on that, the base price for the options I wanted
and some room for installation fees and that gave me a good price to
match.
Next morning I went to the first dealership with Tg and the babies --
I watched them whilst Tg was test driving the car. She liked it, which
is nice.
I then sat down with the sales guy. Or more exactly the two sales
guys, since the one doing the quote was the sales assistant.
We first discussed the trade-in value. They would give me a little bit
less than the blue book value, which I think was fair given the
condition on the car. IMHO they can still service the engine and get
some profit out of it since the rest of the car is in really good
shape.
As for the new car, he offered the dealers' price, minus something he
could shave off up-front -- obviously they just add this into the
dealer price so they can remove it in front of the customer and claim
they'll do it just for you. Anyhow that was way off the figure I
wanted (although it was already better than the other sales guy had
given me.) I asked him if that's the best he could do and gave him the
figure I had in mind. He went to see his boss and came back with
something closer. I told him the other dealership could do it for less
and it's funny how he replied "oh please help me here" and we found a
common ground in the middle. So that was about it, it took 5-10
minutes and everybody was fine with the result. In the end I got
something close to the ideal price I wanted with the options on the
car. Overall I think I got a good price and they won't starve either,
especially since they get a bit of extra margin from the anti-theft
installation. Same here the price they quoted me was better than at
the other dealership and still they lowered it a bit. I'm sure they
still make a descent margin on it, everyone gets a "+1" on their sales
quota and I don't feel like they tried to take advantage of me.
Don't get me wrong. They run a business, not a charity. If they can shove
everything full price on you, they'll do it. But they were also very
polite and reasonable when I fimrly said no and we quickly got a fair
deal. So yes, it pays to do some research on Edmunds or Consumer Reports.
Note that I didn't try to go see the second dealership again. The Internet
quote was a tad bit lower but I liked the first dealership and the people there
better. In the end that matters too. |